Pavlov Media

Pavlov Media is headquartered in Champaign, IL and specializes in broadband services to multi-dwelling units (MDUs) under bulk agreements with the MDU landlords. The Company focuses on off-campus student housing and today serves approximately 800 MDU buildings, which have over 275,000+ beds, across more than 150 markets in the U.S. and Canada. Pavlov Media connects these buildings to its national backbone through its owned last-mile 100 Gigabit fiber network or third-party circuits. In 2023 Pavlov Media has closed on an investment transaction with Macquarie Asset Management (“MAM”), the world’s largest infrastructure manager.

I have been working in Pavlov Media as a Graphic Designer since July 2021. My job responsibilities include design and development of all visual and creative aspects of the business:
• brand and content management
• communications and marketing
• events, exhibitions, conferences
• design consultant for website upgrade and apps
• effectively presenting engineering concepts through visual communication

After working at the company for a year, I took on the challenge of updating the logotype to better reflect its evolving brand identity. The goal was to create a more clean and modern design that resonated with both the company’s vision and its target audience. By refining the logo’s elements and simplifying the overall structure, I was able to craft a contemporary version that maintained the essence of the original while giving it a fresh and polished look. This redesign not only enhanced brand recognition but also aligned the company’s visual presence with its forward-thinking approach.

I then developed a comprehensive brand book that included a detailed style guide. This guide outlined the essential rules and examples for the consistent use of the logo, color schemes, typography, and other visual elements across various platforms. The brand book served as a reference for maintaining brand integrity, ensuring that all internal teams and external partners could apply the visual identity correctly and cohesively. By providing clear guidelines and practical examples, the brand book helped reinforce a unified brand presence in all communications.

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The magazine ads feature bold typography, striking visuals, and clean layouts. Each ad is designed to resonate with the target audience, effectively conveying the brand’s message and identity while maximizing impact within a magazine spread.

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Print Materials

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Miscellania (random day-to-day projects and photos)

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Social Media posts

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Every year in August, Pavlov Media hosts a celebration for their NOC (Network Operations Center) operators to mark the successful completion of the student housing turn. As part of the event, custom T-shirts are produced to recognize the hard work and dedication of the NOC team during this critical period.

Captured dynamic reportage photography of field workers and equipment in action, documenting the work environment, processes, and tools in real-time. The goal was to authentically represent the daily operations and efforts of the team, highlighting both the precision of the equipment and the dedication of the workers. These candid, in-the-moment shots provided a realistic and engaging visual narrative, suitable for use in marketing materials, company reports, and presentations, effectively showcasing the company’s field operations.

Organized and executed a professional headshot session for company employees and executives, capturing each individual’s personality and professionalism. Managed all aspects of the shoot, including logistics, photography, and post-production, resulting in polished and cohesive portraits. These high-quality images were used for internal communications, marketing materials, and LinkedIn profiles, enhancing the company’s brand and the professional presence of its team members.

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