Pyaterochka Maxi is a pilot project of the large format stores in Russia. They should compete with unregulated whole sale markets which became very popular in russian towns in the end of century. Concept is a clean warehouse with minimal decoration.
Development of a complete communications package involving all aspects across all key channels. This includs a complete graphics concept and hierarchy covering all aspects of exterior and interior signage, pos/pop, pricing and promotions, and uniforms, together with the brand framework for marketing and corporate communications. All of this work was detailed in guideline specification documents.
VADIM MUSTAEV 