Citymag – a city store in walking distance with good quality goods and competitive prices. Carefully selected assortment for every day, satisfying the basic needs of buyers and various models of purchase. A warm home service, an atmosphere of comfort and an attentive approach to the buyer.
Development of a complete communications package involving all aspects across all key channels. This includs a complete graphics concept and hierarchy covering all aspects of exterior and interior signage, pos/pop, photographic style, pricing and promotions, carrier bags and uniforms. All of this work was detailed in guideline specification documents.
VADIM MUSTAEV 