New Ocean

The New Ocean shop-in-shop project is part of the strategy of the Perekrestok supermarkets for the Fresh development. The first time in Russia on a single trading space, buyers are offered at the lowest prices the widest assortment of fish, seafood, canned food, preserves, exotic delicacies, ready meals and related products. The first New Ocean stores were opened in Moscow with the participation of representatives of the Federal Fish Agency and the Department of Trade of Moscow.

Development of a complete communications package involving all aspects across all key channels. This includs a logo, a complete graphics concept and hierarchy covering all aspects of exterior and interior signage, pos/pop, photographic style, chalk lettering, pricing and promotions, and uniforms, together with the brand framework for marketing and corporate communications.