PEREKRESTOK

Perekrestok – Russia’s leading high-quality fresh products supermarket

• Premium shopping experience
• Prime central locations in cities or transit hubs
• Focus on high quality, fresh, exotic or unique range
• Excellent customer service and loyalty programme

Development of a complete communications package involving all aspects across all key channels. This includs a complete graphics concept and hierarchy covering all aspects of exterior and interior signage, pos/pop, photographic style, pricing and promotions, loyalty cards, carrier bags, and uniforms, together with the brand framework for marketing and corporate communications. All of this work was detailed in guideline specification documents.