Selected work focused on building scalable identity systems across retail, service, and local business environments.
MISONCE: Led full brand system development for a French-inspired bath and towel line (11 SKUs), covering naming, visual identity, and packaging design. The system was integrated into a loyalty-driven retail program across 115+ grocery stores and rolled out end-to-end from concept to shelf in approximately six months.
Resulted in exceeding sales targets, increasing average basket size, and achieving consistent sell-through across all SKUs through improved category visibility and program integration.
PAVLOV MEDIA: Developed a unified visual system for a fiber internet provider operating in multi-unit residential environments. The challenge was to consolidate fragmented marketing and operational materials into a single scalable communication framework.
The system improved consistency across resident-facing and operational touchpoints, enabling clearer communication and more efficient use of materials by both internal teams and field installers.
Coffee Bean Developed a distinctive logo identity for a home repair company, designed to stand out in a category dominated by generic contractor branding. Focused on creating strong local recognition through vehicle applications and high-contrast visual presence.
SIMPLIFIED COMPUTERS: Designed a high-visibility brand identity system for a local computer retail and service business in a highly price-driven and promotion-heavy market.
Built a modular, high-contrast system focused on speed, clarity, and retail communication efficiency, using strong typography and a red-led visual hierarchy optimized for rapid content updates.
The system was implemented across storefront signage, promotional campaigns, and in-store materials, supporting ongoing sales activity and improving visual consistency across touchpoints.
GET A LIFE GARDEN: Developed a lifestyle brand identity for a gardening and natural living concept focused on wellness and everyday simplicity. Created a symbolic identity system centered around a leaf mark and a warm green–orange palette, designed for flexibility across packaging and product expansion. The system balanced organic expression with strong shelf visibility in a competitive retail environment.
Q-VINO: Created the core logo identity for Qvino, defining the visual foundation for the brand. Designed a distinctive, scalable mark that established the tone and recognition system later expanded into full brand identity.
WEEKS CABLING SOLUTIONS: Created a visual identity system for a B2B fiber-optic installation company operating in a technical infrastructure sector. The system was built on principles of network structure and fiber color logic, ensuring clarity, consistency, and usability across field operations, documentation, and client communication materials. Delivered a scalable identity system supporting both operational efficiency and brand trust.
VADIM MUSTAEV 